El-kanis Vernacular Interactive Voice Response Platform (EIVR) is a mobile telephony system that supports information dissemination in local dialect between agro-service providers and rural famers for sustainable land management practices increase in food production and resilience to climate extremes. These strengthen rural food production and poverty/hunger reduction amongst poor farmers.
Improved communication between rural farmers and agencies, via EIVR option that will provide accurate, up-to-date information and answering farmer’s questions, these focal points could help represent rural farmers’ needs and concerns.
The platform will strengthen the capacity of extension service providers to communicate effectively with rural farmers and also support relevant government bodies to communicate effectively with rural farmers through EIVR option.
EIVR option will help agencies to increase their understanding of rural farmers, and help to develop effective communication and support strategies according to farmers’ profiles, needs and sensitivities. Adoption of EIVR will lead to at least 15% rise in farm income by direct consumer connection to rural farmers, stability of incomes from better demand visibility, while consumers will get better produce and prices.